Monday, August 02, 2004

tooting one's own horn

"In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman."
David M. Ogilvy

Well, doesn't this just make you want to stick your head in a oven?

I mean, I hope he's wrong. But I've been around long enough to know the drill, watching writers pass me by, saleswise, year after year after year, because they are shameless self-promoters. Why can't I have that kind of moxy? Why am I embarrassed to belly up to the bar?





Blogger Katy said...

Lisa, Amen, sister. The saddest part about that quote is "management cannot be expected to recognize a good idea unless..." Why the heck not? I would think managers (agents, editors, publishers, bookstore owners) would need to be highly trained and skilled in exactly that!

I'm not a shameless self-promoter, either. My first novel is sitting on an agent's desk right now. What if she calls and wants me to talk about it? I can write about it all day long, but talking about it feels like "selling," and I might shut down.

Are there any acts of shameless self-promotion you could embrace without compromising your values or getting too stressed out or whatever? I've heard tell (from a fellow writer) of some of the lengths authors go to, and I can't see myself being gutsy enough to pull it off. Is it a personality difference that makes them so able to sell, or what?

August 3, 2004 at 8:44 AM  
Blogger upwords said...


Don't sweat it. We, your readers, will belly up to the bar for soon as we find the bar. LOL As for the sales stuff, don't sweat it. It just means you're a normal writer and not quite as manic depressive as the rest of us. On one of my "ups", I could probably sell you your own teeth. Be glad you just have one containable self. :)

Marilynn Griffith

August 8, 2004 at 3:14 AM  

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